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January 20, 2006
Tom Evslin - The Brand Bank
Tom says that, while at AT&T (the old one), he learned how a brand bank should be managed. He describes how the brand was essential to the launch of AT&T WorldNet Service and how WorldNet repaid the brand bank with interest.
This podcast can be read in blog form on at blog.tomevslin.com by clicking here.
You may subscribe with iTunes to automatically recieve all Tom's podcasts by clicking here, or with any other podcast subscription software by using this url:
http://podcasts.pulvermedia.com/blog/tomevslin.xml
Posted at January 20, 2006 03:51 PM
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