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April 26, 2006
Jon Arnold / Mark Farmer
On this week's podcast, Jon spoke with Mark Farmer, Director of Marketing for QuickPlay Media. Based in Toronto, QuickPlay is emerging as a strong enabler of mobile media applications for both Canadian and U.S. carriers. Mark provided some background on how mobile media has evolved and the kinds of applications that are driving demand today. Of particular note was his discussion about the variety of mobile media offerings they are enabling for VH1, and the characteristics that have made them successful amidst other larger and better-financed competitors.
Mark Farmer – Director Marketing
Mark is the Director of Marketing for QuickPlay Media, which he joined in September of 2004. Originally Mark was brought on to help manage the launch of the first mobile video on demand service in Canada with Telus Mobility. As the company quickly grew, he has shifted focus to the marketing and positioning of QuickPlay Media. Before joining QuickPlay Media, Mark was the Director of Marketing for Amdocs, the global leader in customer care and billing solutions for the top wireless carriers where he marketed their portfolio of outsourcing and system integration services. He came to Amdocs by way of acquisition of Solect Technology Group in 1998 where he was the Director of Product Management for Solect’s IP Customer Care and Billing product. Mark has an engineering degree from University of Toronto.
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Posted at April 26, 2006 02:07 PM
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