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June 06, 2006
Carl Ford with William J. Mich, Jr. on Location at VON Europe 2006
Carl Ford interviewed William J. Mich, Jr., Chairman and CEO of Aperio CI at VON Europe 2006.
Mr. Mich is co-founder and majority owner of Aperio CI. He has been the Chairman and CEO since its founding in 1990. He has overall responsibility for all client projects and Aperio CI's software development effort. During his tenure at Aperio CI, Mr. Mich has been instrumental in the design and execution of major marketing programs for fixed-line and mobile phone companies in the United States, Canada and the UK. These programs include MCI’s Proof Positive® and O2’s Firstsm program.
Aperio CI applies proprietary solutions to client’s transaction records, creating a detailed view of each customer’s usage. By integrating that with a comprehensive database of market and competitive intelligence, we enable clients to execute targeted marketing programs that acquire new customers, retain existing ones and increase customer satisfaction and profitability.
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Posted at June 6, 2006 11:34 AM
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