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October 25, 2006
Pulverize - Ted Page on Viral Marketing
Captains of Industry(COI), an agency with an expertise in web video and viral marketing. COI is a leader in providing both high tech/B2B and consumer companies find alternative ways to engage customers in the age of TiVo and the Internet. The agency’s award-winning work includes “The Institute for Backup Trauma,” a viral web campaign starring John Cleese for LiveVault, as well as the D Stop entertainment microsite for Dunkin’ Donuts. Page is the author of the Captains of Industry Manifesto (at www.captainsofindustry.com), as well as non-fiction feature stories published in Boston Magazine and the Boston Sunday Globe magazine. Page’s alter ego is Dr. Clark, who appears in the Ask Dr. Clark show (also on the Captains website), a bi-lingual medical advice comedy show; Page strongly suggests you do not watch the show if your health is important to you.
Glenn Gaudet, Chief Marketing Officer of Pulvermedia, had a chat with Ted Paige, Co-Founder and Principal of Captains of Industry, about Viral Marketing.
Ted Page is a Principle and Creative Director with Captains of Industry (COI), an agency with an expertise in web video and viral marketing. COI is a leader in providing both high tech/B2B and consumer companies find alternative ways to engage customers in the age of TiVo and the Internet. The agency’s award-winning work includes “The Institute for Backup Trauma,” a viral web campaign starring John Cleese for LiveVault, as well as the D Stop entertainment microsite for Dunkin’ Donuts. Page is the author of the Captains of Industry Manifesto (at www.captainsofindustry.com), as well as non-fiction feature stories published in Boston Magazine and the Boston Sunday Globe magazine. Page’s alter ego is Dr. Clark, who appears in the Ask Dr. Clark show (also on the Captains website), a bi-lingual medical advice comedy show; Page strongly suggests you do not watch the show if your health is important to you.
Posted at October 25, 2006 04:24 PM
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