« Live from VON: VeriSilicon | Main | Quality Concerns: Loki Jorgenson, Apparent Networks, with Bob Emmerson »
March 30, 2007
Jon Arnold / Steve Mast - Delvinia and New Media Marketing
On this week's podcast, Jon's guest was Steve Mast, who is the VP and Managing Director of Toronto-based Delvinia Interactive. Delvinia is a digital marketing agency, and is one of Canada's leading exponents of utilizing new media for their clients. Steve spoke about the various approaches companies are taking in using new media, and how the performance metrics differ from traditional marketing tools.
In particular, the conversation focused on a program Delvinia has just completed for the Royal Bank, which is Canada's largest financial institution. Titled the Next Great Innovator Challenge, the bank wanted a program where they could engage the youth market - primarily college/university students - in a contest to come up with great ideas for how banks can reach today's youth with financial services. The winners were in fact, just announced, and the bank got some terrific results. Much of the program was web-based, including a blog, which served as a valuable reference resource for the contestants.
Steve talked about how these elements worked together, as well as the realities of putting a program like this together for a large bank. For anyone interested in how new media is finding its way into mainstream marketing programs, this podcast is for you.
Steve Mast, Vice President, Managing Director
Delvinia Interactive
Steve's keen eye for creative, strategy and innovative thinking stem from a uniquely diverse background. Steve was educated as an architect and started his career as a Game Producer, developing video games and 3D animation programs. He went on to direct and produce TV spots, music videos, corporate videos and special effects for full length feature films.
Steve joined Delvinia in 2000 to build its Digital Customer Experience and Interactive Marketing practice, and is one of the partners at the agency. Currently he holds the position of Vice President, Managing Director. Steve’s commitment to superior service has been pivotal in creating Delvinia’s list of distinguished clientele, and he continues to be the key contact for our major accounts.
Immediately prior to joining Delvinia, Steve spent 7 years at Microforum Inc. in various roles, including Director of Operations and Production for the Creative Services group. He became a leader in converging technologies, marketing and media as he managed the production and client service groups in Interactive, Broadcast Video, and Print Production.
Steve continues to give back to the digital marketing industry by actively participating on councils and committees, and speaking at various industry events. Currently he is a member of the Association of Internet Marketing and Sales (AIMS), the Interactive Advertising Bureau of Canada (IAB) and the Canadian Marketing Association (CMA), where he is the vice-chair of the Integrated Marketing and Customer Experience Council. Steve also co-chairs the CMA’s Digital Marketing Conference, and is a judge for the CMA Awards and the Canadian New Media Awards.
Posted at March 30, 2007 05:23 PM
-->
