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April 13, 2007
Jon Arnold / Kate Morgan - Podcasting as a Business Tool
On this week's Canadian IP Thought Leaders podcast, Jon spoke with Kate Morgan. Kate is the President of Podwise Social Media, a Toronto-based firm focused on the business value of new media tools such as podcasting and blogging. Her company is a strong advocate of using these tools to help clients create a more personal touch for their business, especially in professions such as law.
Kate talked about the stong demand she is seeing from businesses who are just discovering social media tools, and want to use them in a beneficial way. Most of these companies are not technically savvy, and need help in creating these tools, as well as the content. Kate commented about the novelty effect of podcasts and blogs, as they are still very new to most businesses.
She emphasized the importance of producing quality content, and gave examples of how a law firm would use podcasts to explain basic legal principles. While one could get the same information in text form off a website, she noted that a podcast provides a more humanized feel, which professions like law don't easily give off. Finally, Kate distinguished between educational content and providing advice - the latter which she would not advocate for her clients to do.
Kate Morgan, President of Podwise Social Media Inc.
Kate Morgan founded Podwise Social Media Inc. in 2006. Podwise is a Toronto based marketing firm which specializes in educating professionals on the power and potential of social media tools to improve communication between the corporate and public spheres. Podwise faciliates the creation, management and integration of engaging blogs and podcasts into more traditional marketing and public relations strategies.
Kate has always been passionate about technology and media, specifically the impact of the Internet on business communication, as more aspects of our personal and professional lives move online. Her previous experience as Marketing Director at Hull & Hull LLP, and her degree in English from Queen’s University, have been essential to her expertise in new media marketing strategies.
Posted at April 13, 2007 04:07 PM
