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June 05, 2007
Per Björklund, Efftel, with Carl Ford
As is the usual in Carl Ford's podcasts, this conversation with Per Björklund from Efftel covers a lot of ground, from Sweden's place in the high-tech world, to mainstream acceptance/adoption/understanding of VoIP services, to the ever-decreasing price of phone calls and the resulting focus on flexibility and features rather than simple dialtone for Efftel.
Per Björklund founded Efftel in 2004 together with Håkan Lund. Efftel (www.efftel.com/english.htm) is a rapidly growing service provider and operator delivering complete and extremely flexible VoIP solutions to small and medium enterprises in Northern Europe. Prior to founding Efftel, Per had over 13 years senior telecoms and venture capital experience from e.g., Telia and Telenor. Already in 1997 he initiated and managed Telia Light AB, Telia’s pioneering VoIP spear head company publicly launched at VoN 1998 in San José. He then as the VP Products had the P/L responsibility for Telia/Telenor’s 4 Bn EUR consumer services portfolio. After 9 years at Telia, he was a Director and co-owner of the Nordic VC Startupfactory for three years and then spent a year on the build-up of Sweden’s fastest growing and 4th largest mobile operator Telenor/djuice as the Product Portfolio Director.
Per holds an MSEE from the Royal Institute of Technology and an MBA from the Stockholm School of Economics. He has contributed as a speaker to several VoN conferences from 1998 and onwards. In his spare time, Per chairs the VoIP Section of the 27.000 member Swedish Computer Society, that was proud having Jeff Pulver as their guest speaker a month ago.
Catch up with Per and others from the Efftel team at Von Europe Spring.
Posted at June 5, 2007 03:34 PM
