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August 21, 2007
Jon Arnold / Mark Farmer - meemo and Mobile Email for the Masses
On this week's Canadian IP Thought Leaders podcast, Jon's guest was Mark Farmer. Mark is the Vice President of Marketing for Toronto-based OceanLake Commerce, a company that has recently launched a new mobile service called meemo that works on regular cellular phones. Mark spoke with Jon about the market opportunity for consumer-based mobile email, and the need for affordable solutions that can be used with existing handsets.
He discussed how email is a natural extension of text messaging, and for the under-30 market, the time is right now for mobile email solutions such as meemo. Jon and Mark also touched on the business models that could arise from this, including both subscriber-based and advertising-based.
Mark Farmer, Vice President Marketing, OceanLake Commerce
Based in Toronto, Canada, Mark Farmer brings almost 15 years of technology and marketing experience to his role at OceanLake where he is responsible for leading market strategy, product positioning and communications. Prior to joining the company, Mr. Farmer held several senior marketing positions at various technology companies primarily in the mobile communications marketplace. Most recently he was Director of Marketing for QuickPlay Media where he oversaw the launch of the company, its brand and portfolio of mobile platforms and services. Before joining QuickPlay Media, he was Director Services Marketing at Amdocs for their services portfolio including managed services, consulting and integrations services. He came to Amdocs by way of acquisition of Solect Technology Group in April 2000. Solect was acquired for US $1.2 Billion, which at the time was the largest private acquisition in Canadian corporate history. At Solect, Mr. Farmer held various product-marketing positions with responsibility for service management and their broadband market strategy. Mr. Farmer graduated from the University of Toronto with a Bachelor of Applied Science (Engineering).
Posted at August 21, 2007 11:49 AM
