August 13, 2007
Pulverize - Booth Staffing
This episode of the Pulverize series covers where the rubber really meets the road at a face-to-face marketing event: your booth staff. Without a capable and coordinated staff to execute your plans in the booth, all the planning and strategy you've done to plan the event will be for naught. Pulvermedia's VP and GM of Events Bill Sell speaks with CMO Glenn Gaudet about the three types of people he recommends you have in the booth:
- Salespeople
- Technical People, Engineers
- "Random" Booth Staffers
Of course, Bill has a large number of suggestions to help each kind of staffer be more effective on the floor. Listen in to learn how to maximize your ROI on booth and staff expenditures.
Posted at 05:06 PM • Comments (0)
Pulverize - 3 Important Event Planning Strategies
Pulvermedia's CMO Glenn Gaudet and VP & GM of Events Bill Sell team up again to discuss 3 important strategies to consider separately when planning to exhibit at a trade show:
- Lead Generation
- Branding
- PR
Posted at 04:35 PM • Comments (0)
March 20, 2007
Live from Spring VON 2007 - Welcome! (part 2)
Glenn Gaudet joins the conversation in part 2 of our Spring VON 2007 welcome podcast, and as the Chief Marketing Officer of pulvermedia, he has interesting perspectives about the direction of the market at the onset of VON this year.
Check out part 1 here.
Posted at 10:31 PM • Comments (0)
January 16, 2007
Foreword Financial Expo, September 5-7, Chicago
Foreword Financial, a leading developer of conventions, trade shows, conferences, seminars and client meetings for financial service professionals, is merging a robust roster of conferences and trade shows this year in Chicago to form the Foreword Financial Expo.
Each of the Foreword Financial events will run independently and concomittantly, all the while benefitting from the increased total audience that results from putting all these great programs under one roof.
For more information, visit fwfinancial.org.
Posted at 12:14 PM • Comments (0)
December 01, 2006
Stephen Saber, President of Exgenex with Glenn Gaudet
Exgenex employs over fifty employees with more than 20 developers and programmers. Our commitment to our client’s success means we are constantly exploring new and better ways to provide excellent customer service along with our relentless desire to utilize existing technology in a way that will enhance our clients events.
Exgenex was the first organization to introduce self-registration onsite, web-based self-registration onsite, web-based registration services, web-based reporting capabilities, and many other technologies that have improved the level of customer service Exgenex provides to its clients.
Glenn Gaudet, Chief Marketing Officer of Pulvermedia spoke with Stephen Saber - President of Exgenex.
Posted at 10:54 AM • Comments (0)
October 27, 2006
Pulverize - Podcast Marketing 101 with Duncan Perry
A podcast with Duncan Perry, COO of podcast.com about the benefits of podcasting from a marketing perpective, including but not limited to: ease of production and distribution, cost, and being totally "with it." Podcasting RULES! Happy weekend.
Posted at 05:17 PM • Comments (0)
October 25, 2006
Pulverize - Ted Page on Viral Marketing
Captains of Industry(COI), an agency with an expertise in web video and viral marketing. COI is a leader in providing both high tech/B2B and consumer companies find alternative ways to engage customers in the age of TiVo and the Internet. The agency’s award-winning work includes “The Institute for Backup Trauma,” a viral web campaign starring John Cleese for LiveVault, as well as the D Stop entertainment microsite for Dunkin’ Donuts. Page is the author of the Captains of Industry Manifesto (at www.captainsofindustry.com), as well as non-fiction feature stories published in Boston Magazine and the Boston Sunday Globe magazine. Page’s alter ego is Dr. Clark, who appears in the Ask Dr. Clark show (also on the Captains website), a bi-lingual medical advice comedy show; Page strongly suggests you do not watch the show if your health is important to you.
Glenn Gaudet, Chief Marketing Officer of Pulvermedia, had a chat with Ted Paige, Co-Founder and Principal of Captains of Industry, about Viral Marketing.
Ted Page is a Principle and Creative Director with Captains of Industry (COI), an agency with an expertise in web video and viral marketing. COI is a leader in providing both high tech/B2B and consumer companies find alternative ways to engage customers in the age of TiVo and the Internet. The agency’s award-winning work includes “The Institute for Backup Trauma,” a viral web campaign starring John Cleese for LiveVault, as well as the D Stop entertainment microsite for Dunkin’ Donuts. Page is the author of the Captains of Industry Manifesto (at www.captainsofindustry.com), as well as non-fiction feature stories published in Boston Magazine and the Boston Sunday Globe magazine. Page’s alter ego is Dr. Clark, who appears in the Ask Dr. Clark show (also on the Captains website), a bi-lingual medical advice comedy show; Page strongly suggests you do not watch the show if your health is important to you.
Posted at 04:24 PM • Comments (0)
September 14, 2006
Michael McClenathan / Mike ter Maat / Paul Agranat - Live at Fall VON
Mikey sat down with Mike ter Maat, Principal and Director of Program Development and
Paul Agranat, Vice president of Business Development for Foreword Financial to discuss what 2007 will hold for Foreword Financial. Stay tuned for more details as they develop.
Foreword Financial is a leading developer of conventions, trade shows, conferences, seminars and client meetings for financial service professionals. We partner with leading associations and corporations to create information experiences that propel participants toward greater profitability and personal success.
Foreword Financial provides leading-edge payment and technology consultation in check processing, ACH operations, outsourcing and payment management. As the complexity of payment management increases, Foreword Financial stands ready to position your bank to capitalize on increased opportunities for both revenue enhancement and cost control.
Posted at 01:24 PM • Comments (0)
September 12, 2006
Michael McClenathan - Mike ter Maat - Live at Fall VON
Today at Fall VON, Mikey sat down with Mike ter Maat the Principal and Director of Program Development for Foreword Financial. They discussed Foreword Financial's 4th annual Bank Card Conference taking place from October 11th through the 13th at the Omni Orlando Resort in ChampionsGate, FL.
Foreword Financial is a leading developer of conventions, trade shows, conferences, seminars and client meetings for financial service professionals. We partner with leading associations and corporations to create information experiences that propel participants toward greater profitability and personal success.
Foreword Financial provides leading-edge payment and technology consultation in check processing, ACH operations, outsourcing and payment management. As the complexity of payment management increases, Foreword Financial stands ready to position your bank to capitalize on increased opportunities for both revenue enhancement and cost control.
Posted at 12:59 PM • Comments (0)
June 22, 2006
Pulverize - Commercial for VON
This is just a little commercial we clipped together from some of the many nice things our guests have had to say about the VON Conferences in our podcasts.
It's nice to feel loved.
You may subscribe to automatically recieve all VON podcasts by clicking here to open our iTunes page, or with any other podcast subscription software by using this url: http://podcasts.pulvermedia.com/blog/von.xml
Posted at 04:48 PM • Comments (0)
June 06, 2006
Dr. Ralf Ebbinghaus with Glenn Gaudet on Location at VON Europe 2006
Glenn Gaudet, Chief Marketing Officer at Pulvermedia, continues to explore ways to get the most out of your marketing efforts with Dr. Ralf Ebbinghaus, the Senior Vice President of Sales Central Region at Swyx.
Dr. Ebbinghaus holds a Master of Business Administration, a PhD in Marketing, and has professional experience in selling and marketing since 1989.
As a key employee from day one at ITK Telekommunikation AG, Ralf contributed immensely to the development of ITK in becoming a leading ISDN and Remote Access company. Ralf became part of the international management team of ITK and, as Vice President Marketing and Support, one of the key contributors to the company's success.
You may subscribe to automatically recieve all VON podcasts by clicking here to open our iTunes page, or with any other podcast subscription software by using this url: http://podcasts.pulvermedia.com/blog/von.xml
Posted at 02:03 PM • Comments (0)
April 28, 2006
Pulverizing Your Market - Carl Ford, Barbara Gavin
This second episode of our new series contains an interview by Glenn Gaudet, Chief Marketing Officer at Pulvermedia, with Carl Ford and Barbara Gavin, who are the VP of Community and Content, and the Director of Conference Programs at Pulvermedia, respectively.
This podcast serves to demystify the different types of speaking opportunities at a Pulvermedia Conference.
Posted at 01:46 PM • Comments (0)
Pulverizing Your Market - Bill Sell
Marketing in today's world combines science, art and data.
Glenn Gaudet, Chief Marketing Officer at Pulvermedia, will host a new series of podcasts that will explore ways to get the most out of your marketing efforts.
The series begins with industry veteran, Bill Sell, VP & General Manager of VON Events discussing the important elements that a company should consider to maximize the value of trade show participation.
In addition to these podcasts, there is an email subscription available. Enter your email below to subscribe:
Posted at 01:33 PM • Comments (0)
